Midoggy makes dog accessories by hand, woven from soft chenille, in seven warm colourways. A personal, handmade product — but with no store of their own to sell it.
The challenge was twofold: the site had to keep the handmade, boutique feel of the brand intact, while making a product structure with seven colours per item clear and scalable — without forcing customers to pick a colour first.
Cream background with terracotta accents, a large MIDOGGY wordmark and a Dogguo-inspired hero with a transparent header over the banner.
Each colourway set up as its own product, so customers see every colour as a separate tile per category — no 'pick a colour first' step.
Media sliders and size tables per product line, from harnesses and collars to dog cushions and carriers.
Returns, shipping, privacy and terms & conditions, legal notice and contact details — fully written and configured.
Transparent header over a hero banner, large MIDOGGY wordmark, category strip and featured products.
Seven colourways, each its own tile per category — no 'pick a colour first' step for the customer.
Clear categories with product media sliders and size tables per product line.
Returns, shipping, privacy and terms & conditions, legal notice and contact details.
WhatsApp contact button, scroll-based header and colour swatches for every product variant.
A smooth experience on mobile and desktop, with SEO basics, navigation and footer.
Midoggy now has a complete Shopify store that does justice to the brand's handmade character — personal and premium, not generic.
The scalable product and category structure makes it easy to add new colours or product types later on, without rebuilding the site.
“Our store now feels just as personal and cared-for as the products we make by hand.”
Handmade, boutique or specialist — we translate your brand into a store that looks as considered as the product itself.
Tell us about it in a 20-minute intro call. No sales pitch.