A forklift certification is not an impulse purchase. Candidates and companies choose a trainer based on trust: are the instructors certified, is the training hands-on, and can it be done on location?
Neef & Neef had that quality — but it didn't come across online. Visitors dropped off because the course offering was unclear and there was no obvious next step to sign up.
We mapped all courses and target audiences — from beginner to experienced driver — and determined the logical order of information.
Certification, experienced instructors and hands-on training received a prominent, credible place on the page.
Every training received a clear card: what do you learn, who is it for, and how do you sign up.
A low-threshold 'schedule a consultation' path, within reach on every page — including mobile.
Certification badge, clear promise and direct call-to-action above the fold.
Clear course cards with level, content and registration button — no searching required.
The experienced, certified instructors get a face — which builds trust immediately.
The majority of visitors come via mobile. The entire flow works flawlessly there.
A clear 'schedule a consultation' path that converts visitors into concrete course enquiries.
Optimised for search queries around forklift training and certification in the Netherlands.
Visitors now immediately see what Neef & Neef stands for: certified, hands-on training. The course offering is clear and the step to signing up is small.
The site works flawlessly on mobile and is positioned to be found on the search queries that matter — ready to convert visitors into course participants.
“Our training courses now look as professional online as they are in practice.”
Whether you train, install or advise — we translate your expertise into a website that builds trust and brings in clients.
Tell us about it in a 20-minute intro call. No sales pitch.