Qodefy/Projects / Terrassen Aluminium
Case study

From loose emails to a complete sales pipeline.

Terrassen Aluminium wanted to enter the DACH market with a professional online presence. We built the complete digital infrastructure: a conversion-focused website, built-in 3D configurator and a CRM portal that turns every request into a sent PDF quote.

Client
Terrassen Aluminium
Industry
Aluminium verandas · DE
Year
2026
Role
Strategy, design & development
Duration
± 12 weeks
Stack
Next.js · WebGL · Firebase
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The challenge

A strong product, a weak digital presence.

Terrassen Aluminium delivers high-quality aluminium verandas for the Dutch and German market. The product is strong — but none of that was visible online. The site was outdated, not findable in Germany, and barely generated any requests.

The bigger problem: when a request did come in, it was a half-finished email. Which colour? Which size? Glass or polycarbonate? That meant endless back-and-forth before a quote could be sent. Not scalable, especially not for a market expansion.

Approach

One integrated system, from first click to sent quote.

01

Strategy & positioning

Analysis of the DACH market, competitors and search behaviour. Based on that, we determined the messaging, URL structure and content priorities for the Germany-first website.

02

Website design & development

A fast, conversion-focused website in Next.js — fully in German, with an SEO structure aimed at Germany. From hero to product pages to contact form.

03

3D Configurator

Our own WebGL configurator embedded on the site. Customers compose their terrace in real-time: width, depth, colour, roof, glass. Every choice visible in 3D.

04

CRM Portal & automation

Every completed configuration lands as a complete request in the CRM Portal — with all specs, dimensions and a 3D render. Sending a quote? One click.

What we built

The components.

DACH-targeted website

Next.js website fully optimised for the German market — German content, hreflang, speed and on-page SEO for the relevant keywords.

3D Configurator (WebGL)

Real-time 3D rendering that responds instantly to every choice. Rotatable and zoomable, on desktop and mobile, without plugins or loading screens.

Smart option logic

Invalid combinations automatically excluded. Customers cannot submit an invalid configuration — fewer errors, fewer follow-ups.

CRM Portal link

Every configuration automatically sends a structured request to the portal. Complete with specs and render — ready for the quote.

PDF quote with one click

From the CRM Portal, the team generates a PDF quote in the Terrassen Aluminium brand style with one click. Ready to send immediately.

Mobile-first

A large portion of visitors configure via phone. The complete flow — from configuration to request — works flawlessly on every device.

Result

A complete digital sales pipeline.

Terrassen Aluminium now has a professional online presence that matches the quality of their product. The website is findable in Germany, and visitors can immediately visualise what they want.

On the back end, the manual work has disappeared. Every incoming request is complete — with all specifications, dimensions and a 3D render. The team turns it into a PDF quote with one click.

1 flowFrom configuration to sent quote
100%Complete requests — no follow-up
DE + NLTwo markets from one platform
Every deviceDesktop, tablet & mobile
Customers now compose their own terrace — we receive complete requests instead of loose emails.
Terrassen AluminiumAluminium verandas · DE

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